Speaker/Hasan academy

Storytelling workshop

Helsinki, Finland, August 18

Hasan & Partners is comitted to inspired storytelling.

#tnlsafirstclient #summersover #workshop #storytelling #marylee #luckynorden




Thursday, August 18, 2016 – Digital Short

Hasan & partners academy #tnlsa first client

#summersover #workshop #storytelling #marylee #luckynorden



Speaker/Brain Boost Camp

Stora Annonsördagen

Stockholm, Sweden, April 28


#emotification – Storytelling as brand strategy

While technology propel world societies ever forward with innovation and invention, still companies and brands lag increasingly behind in the ability to understanding the use of new media channels and how to build audiences of people. In most cases, there is a total lack of storytelling, the backbone of all effective brand strategy, in their public and corporate marketing.

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Keynote Speaker & Workshop

Meg16/Media Days

Gothenburg, Sweden, April 7-8

Mary Lee will present the newest storytelling tool from TNLSA, #emotification, an experiential exploration of delivery systems for emotional identification.

 Title: Sharing stories is the fourth level of human survival

Programpartner: Marknadschefsdagarna

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Keynote Speaker

Clever Content Conference 2016

Copenhagen, Denmark, April 5-6


“Storytelling #emotification: A case of you”

Human beings are story-making machines. We know you can create a story. The question is “do the sum of your stories simply create activity or real meaning for your clients’ brands?”
Due to the additional stories that technology has empowered and the intimate relationships fostered by mobile, today, storytelling is re-emerging in the tech industry as an extremely hot trend and buzzword. There is so much access, so much data yet, while the tech industry propells itself forward with innovation, it lags behind in the ability to build stories that emotionalize brands. There are masses of stories but a lack of storytelling, the backbone of effective communication and emotional connection. 

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Keynote Speaker

CASE Nordic Summit 2016

Helsinki, Finland, March 9 – 10

The CASE Nordic Summit 2016 will provide alumni relations, fundraising, marketing and communications professionals working in universities with the insights, tools and networks needed to succeed in the Nordic region.

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Berghs School of Communication 2016

Stockholm, Sweden, March 6

Always great to teach @berghs #emotification #storytelling #tnlsa



Monday, February 1, 2016 – Digital Short

Happy National Freedom Day! We at TNLSA celebrate this little-known, US holiday in honor of William Crocker Smith, friend and English Teacher Open High School 1972-1980. Bill Smith’s lifetime has been a demonstration of freedom, courage and passion. He engaged hearts and showed his students how to #redefine #everything, not to be limited by definitions and positions. Thank you for the concept & clip, director Lucky Norden and the original score loren francis!

#femaledirector #composer #storytelling #humanrights #equality #freedom


Berghs School of Communication 2015

Stockholm, Sweden, November 18

Mary Lee taught storytelling to the bachelors degree class @berghs #education #school #teacher #storytelling #tnlsa











Keynote Speaker

Danish Broadcasting Corporation 2015

Helsingør, Denmark, November 18

Good morning Denmark! TNLSA presenting #emotification Danish Broadcasting Corporation

#storytelling #dr #ps/15 #tnlsaseminar #marylee #luckynorden #tnlsa







Tuesday, November 3, 2015 – Digital Short

Giving our hearts in Dublin! But what’s up in the office?

#websummit2015 #agreatday #luckynorden #marylee #storytellingmeetstechnology #puppies #tnlsa #dublin

Widespace Academy Series, Storytelling Workshop, Stockholm, 2015

The first workshop in a series dedicated to Brand Engagement for WIDESPACE sales team.

Widespace delivers technology for mobile advertising for brands and consumers across Europe.


Friday, September 26, 2015 – FikaFilm Week 8

Great week with

#tnlsafriend #acne and #wildhorsesproduction #audi8lasergallery in our 1st #fikafilm #fall2015 #tnlsa

Cannes Lions Storytelling Rap-Up, Cannes, France,

June 25-26, 2015

Cannes Lions Storytelling Rap-Up gives a glimpse of storytelling from science, the arts, Scandinavia and beyond. The session will showcase storytelling that was used with ingenuity, intrigue and inventiveness, encouraging brands to go beyond simply entertaining to evolving their stories emotionally. At the end, delegates will be given an artifact to help them reconnect and remember how the storytelling tool was used and the emotional journey they were a part of.

Thursday 25 June | 1400 – 1430 | Lions Lounge
Friday 26 June | 1400 – 1430 | Lions Lounge
Speaker | Mary Lee Copeland, TNLSA Executive Creative Director







Thursday, May 14, 2015 – FikaFilm Week 7

For USA, Happy Ascension Day! For Scandinavia, have a nice vacation day #kristihimmelsfärd.

For TNLSA, Mary Lee is surfacing in New Jersey waters! #xtra #xtra #ascension #gogirl #shark #sitings #gobig #scandinavia #vaction #kristihimmelsfärd #newjersey #tnsla #storytelling #marylee #fish


Wednesday, April 8, 2015 – FikaFilm Week 6

We celebrated Spring #reappearing with new #fikafilm

#royalstyling #moodroyalcopenhagen #tnlsafriend #soroyal #storytelling #tnlsa


Wednesday, March 25, 2015 – FikaFilm Week 5

Celebrating #womenshistorymonth we met 4 Johans in one week;

Johan Bergenudd, Johan Nilsson #freelance, Johan Frentz @lead, Johan Åkerberg #wizard! #gettingmeeting #tnslaclient #tnslafriend #fikafilm #tnlsa #storytelling


Monday, February 23, 2015 – FikaFilm Week 4

Celebrating storytellers

#fikafilm #usa #storytelling #theoscars #oscarsowhite #inequality #stopplease


#redcarpet tnlsa@tedgibsonbeauty #emtionalstrategies


Poseidon Hair Transplant Clinic, Stockholm,

February, 2015

The TNLSA product, The Emotional Weather Report for strengthening brand stories, was delivered to our new client Poseidon Hair Transplant Klinik on February 2015 in Stockholm.


International IDEA, Stockholm,

February 10-12, 2015

The International Institute for Democracy and Electoral Assistance (International IDEA) is an intergovernmental organization that supports sustainable democracy worldwide.
International IDEA’s mission is to support sustainable democratic change by providing comparative knowledge, and assisting in democratic reform, and influencing policies and politics.
 TNLSA facilitated a three-day storytelling workshop to help their mission of supporting the spread of democracy worldwide.


Monday, February 2, 2015 – FikaFilm Week 2

What we do here is go Baaaaaaacccckk… every week

#gettingmeeting #punxsutawny #groundhogday #superbowl2015 #cameo #joy #production #thekindcollective #tjejmiddag #fikafilm #week2 #storytelling


Casino Room, Stockholm, 2015

TNLSA launched Storytelling vs Story The Game that helps our client distinguish storytelling from stories, addition to demonstrating how to expand the emotional reach of a brand eco-system.

CasinoRoom staff  was the first to play it!


Friday, January 23, 2015 – FikaFilm!

Do not miss  footage of our friends, cohorts, wonderful clients and our office antics.

#productions #tnlsaworkshops #gettingmeetings #blackcoffee #officedrama


Monday, January 19, 2015 – Martin Luther King Day!

Celebrating #freedom!

Monday, December 22, 2014 – Happy Holidays!

Dear Friends,

We had a great 2014 with you!

Some of you were with us in Cannes Lions, Eurobest, Helsinki University, Berghs SOC, Hyper Island, Storytelling seminars and workshops or on production sets, locations or post production.

Some of you we met for the first time, discussed the future of your storytelling, and hopefully shared a good cup of coffee. 

Some of you were our production collaborators; TwoFatBoys, Helena Bielke, the fabulous Loren Francis, David Aggett and UrFas.  

We are especially grateful for our talented and hardworking Ulrika Nordén, Director/Content Producer.

So, we want to say thank you and our sincerest holiday wishes for you and your family. 

The year was great because of all of you!

Umeå European Film Festival, Umeå,

December 5-13, 2014

Cannes Lions Storytelling Rap-Up gives a glimpse of storytelling from science, the arts, Scandinavia and beyond. The session will showcase storytelling that was used with ingenuity, intrigue and inventiveness, encouraging brands to go beyond simply entertaining to evolving their stories emotionally. At the end, delegates will be given an artifact to help them reconnect and remember how the storytelling tool was used and the emotional journey they were a part of.


Eurobest, Helsinki,

December 1-3, 2014


TNLSA presented
“This is your Brain on Storytelling”
for Hasan&Partners CEO Brunch
during the Eurobest Festival.

Heja! Another little summary from #Eurobest!

A video posted by TNLSA (@tnlsa) on

University of Helsinki, Storytelling Work-shop part 2,

Helsinki, September 1-2, 2014

This September, TNLSA’s very own Mary Lee Copeland returns to Helsinki to host part two of the Storytelling Work-shop she is conducting for the students in the Communications and Public Relations class. We at the Stockholm Office suspects she’s performing her famous James Brown speech… If so, the students will have a head start in Storytelling.


Cannes Lions, Young Lions Storytelling Academy, France, June 15-21, 2014

This is an intensive learning programme that focuses on the art and craft of storytelling and the positive impact it can have on brands. Storytelling is the oldest form of sharing knowledge and one of the most powerful ways brands can communicate with their customers. This academy will look back at the history of storytelling, but also to the future and how brands can strengthen their reputations and rethink storytelling in the digital age. 

The Academy will bring storytellers together from the world of creative, film and music to share their experiences with a new generation of storytellers. The Academy is specifically targeted at those who work for brands, or for agencies working on behalf of brands. The Young Lions who take part are likely to be key members of the creative team.



CoTalk, September 26, 2013

Hur kan ert företag skapa en berättelse om er verksamhet som skapar nyfikenhet och intresse i er omgivning, utan att låta ”corporate” och inövat? Hur kan ni sedan utnyttja denna ”story” till att stärka ert varumärke för att göra fler och bättre affärer? Vi har bjudit in den internationellt erkända tillika karismatiska storytelling-experten Mary Lee Sjönell som kommer lära oss mer kring strategisk storytelling och hur vi kan utnyttja dess kraft.

Corporate Storytelling; Why This Story Now, January 15, 2013


IHR proudly presents a unique lecture by well-known & highly sought-after storyteller Mary Lee Sjönell who will take us on an exciting journey into the world of advertising. The ideal opportunity to explore emotional communication designed to strengthen and reinforce the experience of a brand, product or organization – what we call brand eco-system.

Mary Lee Sjönell, Managing Director of Made by Copeland for Agency Producing and the Founder and Executive Creative Director of The (next level) Storytelling Academy with offices in New York and Stockholm, is one of the worlds best storytellers. Shes been involved in over 850 television commercials, helping companies like IKEA, H&M, Telia, Carlsberg, PUMA, Festis, Volkswagen and many more leading corporations to reach customers with stories that theyll understand and be moved by.

She was a member of the think-tank that create the IKEA Global theme in 2011 used to design the brand’s corporate and creative communication worldwide. Today, SAS is using her The (next level) Storytelling Academy storytelling model to strengthen its emotional branding.